![]() ![]() Apple has also ensured that Focus Mode works across iPads and Macs, and that activating it on one device will enable it on all devices at once. So why do I think Apple did a better job at Focus Mode? The mere fact that you can have more than one type of Focus Mode is a step ahead. Hence, Focus Mode and Do Not Disturb features remain at the bottom of the priority list. These vendors also produce low-cost handsets at very low margins, benefiting instead from ads that can be pushed to the growing user base. Despite its efforts, roll-out of Android features remains at the mercy of Google’s multiple hardware partners, many of whom skin Android to produce their own platforms. Google announced Focus Mode for its Android devices two years ago. A student using an iPad today stands to benefit from buying a MacBook tomorrow, and this post-pandemic vision will serve Apple well.Īpple borrows Focus Mode from Google, but owns it With such features, Apple continues to encourage users to get locked into its ecosystem and increase their lifetime spending. Universal Control will have a cannibalizing effect on sales of iPad keyboards and even mice, but it will be negligible compared with the additional sales of iPads and Macs that Apple will generate. Granted, this could be easily achieved with virtualization/remote monitoring software, but the ease of use will definitely appeal to users who are not adept at tinkering with software.Īpple is squarely targeting the intersection of people who own both a Mac and an iPad, which Canalys estimates is nearly half of the 100 million Mac users. It also allows users to transfer files with an intuitive drag and drop between devices. When an iPad is put next to a MacBook, macOS Monterey detects it and allows users to control the additional device and screen space. ![]() Apple continues to blur the line between notebooks and tablets, and is addressing a major pain point for users who work on both devices simultaneously. Universal Control lets Mac users control their iPads using the keyboards and trackpads of their Macs. Universal Control puts easy device efficiency into the hands of Mac users But the most important innovations, in my opinion, are the “Universal Control” and “Focus Mode” – timely innovations for our new post-pandemic way of living and working. Apple has also improved the iPad multitasking experience. ![]() The vendor announced a few major updates to its in-house applications, FaceTime, Safari and Maps, and revamped its notification experience. Apple was challenged to live up to the excitement of last year’s announcements. ![]()
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